Hurom™ are World leaders in cold press juicers. Hurom Juicers have been in the business for 40 years; they developed the original masticating juicer technology and continue to push the boundaries in this field. Many other manufacturers try to copy them, but Hurom remains a step ahead. The Hurom Juicer company is based in South Korea; they use superior parts and have a better build quality than what the Chinese imitations do. Hurom Juicers deliver a higher yield and more nutritious juice than similarly priced juicers.